INBOUND – What is this?
Performance marketing + Intelligent design = Growth.
Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.
In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.
Performance Marketing
SEO
Paid media – Programmatic – Display, video, TV, digital audio
Direct – SEM/PPC, Publishers, Ad networks, influencers, native, social, ABM, content syndication, Email, DOOH, targeted outbound email (non CRM), social, OTT
Traditional – TV, Radio, print, out of home
Intelligent Design
- Logo design
Website hosting and development
Marketing automation set up and optimization
Content creation – Video production, Animation, Whitepapers, Webinars, Case studies, Customer testimonials, Blogs, Expert pillar page, Tutorials, How-to’s, Ad
creative